We give you the thread.
Weekly marketing for therapists in private practice who'd rather be doing the work than writing captions.
In Greek myth, Ariadne gave Theseus a thread of red silk to find his way through the labyrinth, and his way back out. You started a practice to do the work you care about, not to wrestle with Google's algorithm or figure out which Facebook group allows promo posts on Mondays. Every Sunday, we lay the thread. All you do is follow it.
A peek at what we write
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Spring is a great time to focus on your marketing! At Ariadne, we offer compassionate marketing services to help solo practitioners reach their goals. Sign up today and let us transform your practice!
In your voice
Something I hear from solo therapists every week: "I know I should be posting, but I do not know what to say that doesn't sound like an ad." Ariadne writes your week in your voice. You edit, you post, you get back to the work.
Or run a free 30-second footprint audit first. No signup. We check your Google Business Profile and website, and tell you exactly what to fix.
7-day free trial · no credit card · $79/mo after · cancel any time
Run a photography, massage, trades, or other small business? Ariadne for small business →
What makes Ariadne different
We analyze your writing samples and your website to build a voice profile that's entirely yours. Every piece of content Ariadne writes sounds like you (warmth, rhythm, vocabulary), not a generic marketing bot.
Your week of marketing is laid by Monday morning. Google Business post, social content, referral emails, monthly blog. Copy, paste, done. You never stare at a blank caption at midnight again.
No auto-posting. No surprise emails to your referral partners. No content going to your audience without your sign-off. Ariadne generates; you decide what goes out, and what never does.
Recently shipped
A few pieces of the platform that just landed. The last one is free, no signup required.
Most practices serve more than one audience. Define each one (clients, supervision applicants, office sublet prospects, referral partners), then pick which audience a batch is for when you generate. Same voice, different reader.
Need a campaign right now, on a specific topic? "Office sublet available," "spring tune-up," "supervision openings." Type the topic, pick the audience, choose channels, generate. Done in 30 seconds.
Your week laid out by day, not by channel. Expand, save, or regenerate any piece in place. The calendar even labels which group voice it used so two posts to the same group never sound the same.
Every piece you save lands in a searchable archive, tagged by audience, filterable by topic. Repost a winning blog six months later. Build a swipe file across years. Your best content compounds.
30 seconds. We check your Google Business Profile and your website, then hand you a 0–100 score and a prioritized list of fixes. No upsell to see them.
Run the audit →How it works
A 7-step onboarding learns your specialty, your ideal client, and (most importantly) your voice. Paste a few writing samples and share your website. We weave a voice profile that's entirely yours.
Every Sunday evening, your thread for the week is laid. One notification. Google Business post, social content, blog draft, referral outreach, all in your voice, waiting for your sign-off. Nothing goes out without your blessing.
The labyrinth was never about getting lost. It was about finding what's at the center. Week after week, you show up where clients look: on Google, in your referral partners' inboxes, in the local groups they ask for recommendations. Steady presence, without marketing taking over your week.
From the blog
Should a therapist pay for a marketing tool or just use ChatGPT? A fair side-by-side from one of the people who builds Ariadne, including when ChatGPT is the better choice and a prompt you can use with it today.
Website builders, SEO agencies, directories, AI writing tools, and weekly marketing platforms all promise to help therapists get clients. Here's what each one actually does, what it costs, and which one fits the problem you actually have.
A plain-language look at where AI fits in a therapist's marketing and where it doesn't. The real ethical line is client information, not the tool. Five guardrails that keep AI-drafted marketing inside your license, and the questions to ask any AI marketing product.
Your practice. Your clients. Your voice. Every Sunday, the thread.
Not ready? Run the free audit first. Small business? Start here.