The Ariadne Blog
Essays on marketing, the practice of solo business, and what it means to show up for the people you help.
A practical, no-ads playbook for therapists who want to get found on Google. The three layers that matter, the order to build them, and the honest timeline. Includes pointers to deeper walkthroughs of each piece.
Thirty adaptable social media post ideas for therapists, organized by type. Educational, reflective, practice updates, modality explanations, and gentle reframes. Each one is post-able in three minutes once you have the structure.
A practical guide to building a therapist referral network without the salesy parts. The seven categories of referral partner, the introduction letter that gets read, and the honest 2-5 year timeline.
Twelve ready-to-adapt Google Business Profile post examples for therapists in private practice. Practice updates, seasonal reflections, gentle education, and openings, in under five minutes per post.
The mechanical setup is the same as any small business. The decisions that matter most to therapists, address privacy, telehealth service areas, what your state board lets you say, are the part that needs more care. A walkthrough for private practice.
An hour of careful attention is most of what it takes. A plain-language walkthrough of the choices that actually matter when you set up the Google Business Profile for your practice.
Most practitioners treat Google Business Profile like a phonebook entry. It's actually the most trusted place a prospective client will ever meet you, and the one piece of marketing that keeps working while you sleep.